Purpose – The paper seeks to explore the role of the role of employer branding on both the existing and prospective employees. Design/methodology/approach – The methodology used for the paper is literature review as the paper proposes a conceptual model of employer branding. Findings –...

Die Gestaltung konzerninterner Dienstleister orientiert sich zunehmend an marktlichen Steuerungsmechanismen, um die Wettbewerbsfähigkeit dieser marktfernen Unternehmenseinheiten zu steigern. Julia Pahl-Schönbein erklärt die Problematik des Zusammenspiels aus marktlichen und hierarchischen...

Two primary approaches have been used to study employment brands and branding. First, there is a long history of the study of organizational attraction. Second, in the past 10–15 years, there has been growth in a hybrid stream of research combining branding concepts from the consumer...

Der Arbeitsmarkt entwickelt sich immer mehr zu einem Käufermarkt für leistungsfähige Fach- und Führungskräfte. Dadurch rückt das Personalmarketing stärker in den Blickpunkt der Unternehmen. Die Umsetzung des Personalmarketings in der Praxis weist jedoch teilweise erhebliche Mängel auf.

The Internet has already impacted the recruitment process. The development of Web 2.0 offers new perspectives to recruiters. Are Web 2.0 practices revealing new e-recruitment strategies? We first connect the resource-based view (RBV) and the social network theory (SNT) respectively with Web 1.0...

The changing business scenario and vigorous talent hunt underline the need for new recruitment strategies. In this context, the importance of HR in any organization has grown severalfold. Its strong impact on Return on Investment (ROI) and company’s success in the marketplace have placed...

Some quote ‘employer branding' to be an indispensable strategy; others term it as a mere fad. This paper aims at ascertaining the relevance of employer branding in India and whether it is merely superficial or there is something more innate to it. A descriptive research, this paper, by means...