This paper puts forth the possible importance and implications of utilising the theory of brand resonance in organisational context and its possible positive impacts on job satisfaction of the employees. Because employee, who resonate with its organisation is more likely to be satisfied in...

The practice of internal branding has become vital for several strategic concerns being formulated and implemented especially by convinced service organizations and its effect on employees brand commitment has been found out of the ordinary. Researchers identified this dexterously as a pertinent...

Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...

This study investigates the mediation effect of motivation (MO) between internal marketing (IM) and service innovation (SI) using a hierarchical model. It adopts Bahman Group Corp of the automobile industry in Iran as a case study. This paper aims to examine the effect of internal marketing (IM)...