Trust in companies and their executives seems to have declined in recent years (Edelman Trust Barometer, 2018; Reputation Institute, 2018; Tonkiss, 2009), with consequences for the credibility of the entire economic system. At the same time, there is some evidence, that social responsibility is...

The purpose of this study was to understand how employee brand equity is cultivated in services. Specifically, a conceptual model, adopted from brand equity literature, was developed and tested to analyze the internal brand building process. To achieve this, a quantitative research methodology,...

Owing to a "War for Talent" every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked...

Über einen Zeitraum von mehr als zehn Jahren hat die Stiftung Familienunternehmen von verschiedenen Forschungsinstituten junge Fach- und Führungskräfte nach ihren Erwartungen und Einstellungen gegenüber Familienunternehmen als Arbeitgeber befragen lassen. Männern wie Frauen sind dabei eine...

This study explores several dimensions of employer branding in terms of their significance and assessing their impact on the retention capabilities of current employees with different job tenure within the private schools of Karachi. The concept of employer branding has gained significant...