Employer Branding has been an emerging topic in HRM for less than two decades. The concept of Employer Branding is a popular recruitment strategy used by large companies or MNCs. However, researches on the effectiveness of Employer Brand-ing for SMEs are very limited. Thus, this research aims to...

Wie informieren sich Menschen über Unternehmen als Arbeiteber? Die vorliegende repräsentative Umfrage unter abhängig Beschäftigten, Studierenden und Auszubildenden erhebt Informationspräferenzen und Job-Einstellungen der Stakeholder. Die Ergebnisse zeigen, dass die Unternehmen "weiche"...

This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...

In recent years employer branding has attained prominence in the midst of HR managers as a significant strategy to build an organization’s sustainable growth. Building a positive reputation and employer brand can be considered as a vital strategy to create a distinctive and attractive identity...

Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for...

Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for...