Purpose: Organizations, nowadays, are becoming cognizant of Employer Branding as it has been observed that with the help of Employer Branding the best talent in the market can be attracted, retained, and motivated. The study aimed to find out the dimensions of employer branding and to establish...

Knowing how to attract highly qualified employees known as experts is of critical importance to many organizations in the new knowledge economy. The aim of this exploratory empirical study is to examine experts’ expectations in regard to organizational and job related factors. After defining...

Over the years, employer branding has not enjoyed as much attention in the branding literature. This led the researchers to try to locate a theoretical and conceptual basis of employer branding based on a review of the literature. As such, the literature revealed seven applicable models which...

The demand for qualified personnel is increasing faster than the offering. The competition in the market has intensified compelling companies to show an ever-increasing interest in the formulating strategies to differentiate amongst them. Strong demand for specific skills, in addition to tight...

One of the major problems facing Russian companies is the problem of differences between brand promises and the experience of actual consumer interaction with that brand, resulting in image destruction and the customers' refusal from repeat purchases. Having taken as the basis the idea of gap...

Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von Marketing dar. Die Idee, dass Interaktionen an sich bereits einen Wert für den Kunden darstellen, ist zunehmend akzeptiert. In der vorliegenden Dissertation werden jüngste Entwicklungen bezüglich...

Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can...

The paper provides insight into the concepts of internal marketing and internal branding. The internal marketing concept stresses that people need to form relationships with the company, the brand, co-workers, and management. Internal branding, akin to internal marketing, has been described as...