Titelei -- Inhaltsverzeichnis -- Geleitwort von Harald Lais -- Vorwort -- Einleitung - Attraktives Unternehmen: 5 Schritte zum erfolgreichen Mitarbeiter-Marketing -- 1 Marktveränderungen erkennen und die grundsätzliche Einstellung verändern -- 1.1 Marketing für Endkunden - ein kurzer Blick...

Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with Employer Branding -- Chapter 1 Building a Strong Employer Brand -- What Is Employer...

"There is an international competition for international students. This phenomenon is characterised by countries aiming not only to attract international students but also to retain them after graduation. Despite the importance of their migration intention, the factors influencing the...