Search Results - subject:"EMPLOYER ATTRACTIVENESS" - EconBiz

Understanding the use of social media for employer branding

Wolf, Maxim Viktor; Sims, Julian; Yang, Huadong - In: Handbook of research on integrating social media into …, (pp. 46-72). 2015

Persistent link: https://www.econbiz.de/10011294619

Use of market data in the recruitment of high potentials : segmentation and targeting in human resources in the pharmaceutical industry

Posthumus, Jan - 2015

Persistent link: https://www.econbiz.de/10011295821

Herding cats : future professionals' expectations of attractive employers

Bullinger, Bernadette; Treisch, Corinna - In: Zeitschrift für Personalforschung : ZfP 29 (2015) 2, pp. 149-177

Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy to manage or to attract. This might be due to a need for autonomy and commitment that is aimed more at the profession than at their...

Persistent link: https://www.econbiz.de/10011297676

Linking internal marketing with customer outcomes

Boukis, Achilleas; Kaminakis, Kostas; Siampos, Anastasios; … - In: Marketing intelligence & planning 33 (2015) 3, pp. 394-413

Persistent link: https://www.econbiz.de/10011298760

Towards a holistic internal market orientation measurement scale

Gyepi-Garbrah, Theophilus Francis; Asamoah, Emmanuel - In: Journal of strategic marketing 23 (2015) 3, pp. 273-284

Persistent link: https://www.econbiz.de/10011300752

Using social media for employer branding and talent management : an experiential study

Kaur, Prabhjot; Sharma, Shikha; Kaur, Japneet; Sharma, … - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 7-20

Persistent link: https://www.econbiz.de/10011300973

War for engineers im deutschen Mittelstand : eine empirische Studie zu Erfolgsfaktoren der Gewinnung und Bindung von Ingenieuren

Huber, Frank; Czarnowski, Cecile; Hainke, Samira - 2015

Persistent link: https://www.econbiz.de/10010528989

The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay

Preez, Rose du; Bendixen, Michael Thomas - In: The international journal of bank marketing : IJBM 33 (2015) 1, pp. 78-91

Persistent link: https://www.econbiz.de/10010530068

Employer Reputation : das Konzept "Arbeitgebermarke" neu denken

Bittlingmaier, Torsten (ed.); Schelenz, Bernhard (ed.) - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011385554

Regain Management als Element des externen Personalmarketings : Entwicklung eines Entscheidungsrahmens

Mosel, Ann Kristin von der - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011375475

A service of the