Jiang, Sihan; Shen, Lu; Zhang, Chuang; Zhang, Xubing - In: European Journal of Marketing 58 (2024) 12, pp. 2732-2756
Purpose This paper aims to examine how channel whistleblowing intensity affects a distributor’s compliance to the manufacturer’s request and how that impact is influenced by institutional environments. Design/methodology/approach Based on paired survey data, which was collected from an...