The implementation as well as the evaluation of relationship marketing programs’ efficacy remain under investigated by the relationship marketing literature. For this reason, the objective of this research is to elaborate a comprehensive framework of the effects of these programs. We will...

Purpose To address three issues of survey-based methods (i.e. the absence of behaviors, the reference inequivalence, and the lack of cross-cultural interaction), the purpose of this paper is to explore the potential of using the behavioral experiment method to collect cross-cultural data as well...

User behavior profiling of websites can provide an operator with an estimate of what is actually transpiring on their site. This type of information is essential to keep ahead of the curve in a commercial environment where competition is extremely fierce and continuously evolving. The authors...

Purpose Research suggests that teaming routines facilitate learning in teams. This paper identifies and details how specific teaming routines, implemented in a virtual team, support its continual learning. The study’s focus was to generate authentic and descriptive accounts of the...