Rojas Gaviria, Pilar; Emontspool, Julie - In: International Marketing Review 32 (2015) 2, pp. 181-199
allows their inhabitants to engage in creative processes of cultural experimentation, performing a continuous back … implications – The paper points to the important role of global cities for cultural experimentation. Such cities are not only an …/value – Drawing on global cities as markets in continuous reconstruction and subject to cultural experimentation, the paper turns the …