Hofmann, Florian; zu Knyphausen‐Aufseß, Dodo - In: Business Strategy and the Environment 31 (2022) 5, pp. 2469-2488
increasing prominence of experimentation in CBM research, there is a lack of investigations on how firms manage and organize CBM … investigated firms have developed three CBM experimentation capabilities over time, which can be disaggregated into (1 …