the terminolo‑ gies related to exploration, exploitation, and digital transformation, and the complex interaction between … all three areas. This includes digital literacy and being aware of dif‑ ferentiated treatment of exploration and … infuence organizations' tendencies towards exploration or exploitation in innovations. Exploration in digital transformation is …

Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies … marketing exploration on export performance and the moderation effect of organisational formalisation. Findings …/results: Empirically, results show that marketing exploitation and marketing exploration are positively related to export performance …

, this study examines how exploration and exploitation strategies drive international business model innovation, ultimately … that, although both exploration and exploitation strategies foster international business model innovation, exploration has …

imprint on two distinct innovation strategies: exploitation and exploration. Drawing on the history-informed perspective and … influences exploitation, it negatively affects exploration. Interestingly, the positive impact of history imprint on exploitation … is stronger for family firms, and information sharing attenuates the negative effect on exploration. These results …