Chen, Pingping; Zhao, Peixin; Zhang, Huiru; Xu, Shuaijie - In: Journal of management science and engineering 11 (2026) 1, pp. 189-206
-potential), taking network externality into account. Our analysis reveals that when network externality is insignificant, the limited … in network externality substantially enhances the attractiveness of AI live-streaming for both types of firms while …