Superstitious beliefs influence a wide range of decisions and activities in the everyday life. Yet, superstition has received little attention in the consumer behaviour literature, which is surprising since superstitious behaviours are found in numerous related domains, such as sports (Schippers...

While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

Superstitious beliefs influence a wide range of decisions and activities in the everyday life. Yet, superstition has received little attention in the consumer behaviour literature, which is surprising since superstitious behaviours are found in numerous related domains, such as sports (Schippers...

La présente communication se propose de contribuer à l'étude de la construction du corpus des connaissances en GRH à travers une étude de la mesure de l'implication professionnelle. Cette étude historique couvre une période de cinquante ans. Elle embrasse cinq conceptualisations et...

Meyer et al. (2004) ouvrent de nouvelles perspectives de recherche sur l'implication en appréhendant l'implication comme une composante de la motivation. Pour rendre effectives les opportunités ainsi offertes, il est important que les chercheurs disposent d'un instrument de mesure adapté à...