Design/Methodology: This study involved supply chain managers in manufacturing companies in DKI Jakarta and West Java Provinces, Indonesia. The reason is that these two provinces had many manufacturing companies and were two of the largest industrial cities in Southeast Asia. Based on the survey...

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of 'green consumer' in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric...

Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual consumers and organizational consumers. This...

The apparel industry has been a significant area of concern for the environment; hence there is an emphasis on the production and marketing of green apparel. The apparel industry is responsible for 10% of global carbon emissions and 20% of global water waste. The present study examined the...

Growing corporate social responsibility requirements have compelled manufacturing organizations to embed sustainability in their business models. Consequently, firms focus on designing and producing products using sustainable means to bring new products to the market that are environmentally...