Search Results - subject:"Eco‐friendly"

Greener products : the making and marketing of sustainable brands

Iannuzzi, Al - 2025 - Third edition

"Sustainability and its competitive advantage is the goal of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making & Marketing of Sustainable Brands, written by a...

Persistent link: https://www.econbiz.de/10015068742

Linking entrepreneurial orientation to sustainable performance : the mediating role of green innovation

Manigandan, R.; Raghuram, J. Naga Venkata - In: International journal of productivity and quality … 44 (2025) 3, pp. 331-355

Persistent link: https://www.econbiz.de/10015394659

Is sustainability a liability? : green marketing and consumer beliefs about eco-friendly products

Chernev, Alexander; Blair, Sean; Böckenholt, Ulf; … - 2025

Persistent link: https://www.econbiz.de/10015359852

The impact of green innovations on firm's sustainable operations : process innovation and recycling innovation

Liu, Shan; Yu, Jiayi Joey; Feng, Tianjun - In: Omega : the international journal of management science 130 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015085359

How do green CSR initiatives influence green employee engagement among tourism and hospitality employees?

Srivastava, Shalini; Agarwal, Alpana; Madan, Poornima; … - In: Corporate social responsibility and environmental management 32 (2025) 1, pp. 757-768

Persistent link: https://www.econbiz.de/10015333038

The impacts of artificial intelligence literacy, green absorptive capacity, and green information system on green innovation

Cheng, Jie; Xu, Nai Ru; Noor Ullah Khan; Harcharanjit … - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 2375-2389

Persistent link: https://www.econbiz.de/10015333593

Test of a serial mediated model of green human resource management in the manufacturing industry

Nosrati, Saeid; Talebzadeh, Niusha; Maydon, Denitsa … - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 2458-2471

Persistent link: https://www.econbiz.de/10015333598

Exploring the role of environmental regulations in green marketing success

David, Lemuel Kenneth; Wang, Jianling; Cisse, Idrissa I.; … - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 2491-2513

Persistent link: https://www.econbiz.de/10015333606

The effect of green logistics practices on the environmental sustainability of selected fast-moving consumer goods companies in Nigeria

Ajike, Emmanuel O.; Nwaulune, Jude C.; Akande, Folorunso I. - In: Sustainability Marketing in Emerging Economies : …, (pp. 279-312). 2025

Persistent link: https://www.econbiz.de/10015332042

Green branding and consumer behavior, unveiling the impact of environmental marketing strategies on purchase decisions

Baca, Granit; Reshidi, Nail - 2025

Persistent link: https://www.econbiz.de/10015358287

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