Harjadi, Dikdik; Gunardi, Ardi - In: Cogent business & management 9 (2022) 1, pp. 1-16
effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the … attitude and perceived behaviour control influenced eco-friendly purchase intention. Subjective norms showed positive … moderation between attitude, perceived behaviour control, and purchase intention; similarly, eco-friendly consciousness had a …