Search Results - subject:"Economic animosity"

Consumer brand engagement in the US-China trade war

Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90

Persistent link: https://www.econbiz.de/10012798105

Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products

Mainolfi, Giada - In: International marketing review 39 (2022) 1, pp. 32-54

Persistent link: https://www.econbiz.de/10013169626

How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

Khan, Hina; Daryanto, Ahmad; Liu, Chihling - In: International business review : the official journal of … 28 (2019) 2, pp. 405-414

Persistent link: https://www.econbiz.de/10011997589

Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10011448413

Applying the animosity model in foreign product purchases : evidence from an emerging nation

Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134

Persistent link: https://www.econbiz.de/10011460001

Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International Journal of Sports Marketing and Sponsorship 15 (2014) 2, pp. 30-46

This study investigates Chinese consumers' responses to foreign and domestic sponsors engaged in the Beijing Olympic Games. It identifies direct causal relationships between consumer ethnocentrism, attitudes towards the sponsor and product judgement. Findings reveal that event involvement...

Persistent link: https://www.econbiz.de/10014811823

Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10010258208

Consumers' responses to sponsorship by foreign companies

Meng-Lewis, Yue; Thwaites, Des; Gopalakrishna Pillai, … - In: European Journal of Marketing 47 (2013) 11/12, pp. 1910-1930

partially mediate the relationship between economic animosity towards a specific sponsor's COO and WBS. Additionally, the level … of a country's economic competitiveness found to moderate the negative relationship between economic animosity, attitudes …-attitude-intention hierarchy in the sponsorship arena. It is the first investigation of the role of event involvement and economic animosity in …

Persistent link: https://www.econbiz.de/10014723922

Consumers' responses to sponsorship by foreign companies

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1910-1930

Persistent link: https://www.econbiz.de/10010205957

Consumer ethnocentrism, economic animosity and the role of media : the case of Greek products

Zairis, Antonios; Dimakakos, Dimitrios - In: Journal of euromarketing 22 (2013) 4, pp. 21-43

Persistent link: https://www.econbiz.de/10010400352