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  • Search: subject:"Effects of the order of attribute presentation"
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Bundling strategy 1 Customer service 1 Customer services management 1 Effects of the order of attribute presentation 1 Insurance 1 Insurance sector 1 Kundenservice 1 Leistungsbündel 1 Sales management 1 Selling 1 Verkauf 1 Versicherung 1
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Dominique-Ferreira, Sérgio 1
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Journal of retailing and consumer services 1
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How important is the strategic order of product attribute presentation in the non-life insurance market?
Dominique-Ferreira, Sérgio - In: Journal of retailing and consumer services 34 (2017), pp. 138-144
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