Tang, Chaonan; Chen, Zhisong; Peng, Jianhui - In: Marine economics and management : MAEM 5 (2022) 2, pp. 147-172
service effort than TSs when TA plays a dominant role. Improving the service effort level unduly leads to a decline in profits … main findings show that bundling price is directly proportional to inter-channel integration coefficient and service effort … level coefficient, and inversely proportional to the price elasticity coefficient. TA tends to provide a higher level of …
