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  • Search: subject:"Elaboration Likelihood Model"
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Year of publication
Subject
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Consumer behaviour 122 Konsumentenverhalten 120 Elaboration likelihood model 83 elaboration likelihood model 61 Advertising effects 59 Werbewirkung 59 Internet marketing 57 Online-Marketing 57 Social Web 45 Social web 45 Viral marketing 35 Virales Marketing 35 Elaboration Likelihood Model 28 Online retailing 26 Online-Handel 26 Advertising 19 Werbung 18 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Credibility 13 Glaubwürdigkeit 13 Vertrauen 13 Brand management 12 Markenführung 12 Theorie 12 Theory 12 Brand 11 Markenartikel 11 Brand image 10 Crowdfunding 10 Innovation adoption 10 Innovationsakzeptanz 10 Markenimage 10 Cognition 9 Kognition 9 Customer satisfaction 8 Experiment 8 Information behaviour 8
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Online availability
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Undetermined 134 Free 26 CC license 4
Type of publication
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Article 183 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 162 Aufsatz in Zeitschrift 162 research-article 11 Article 4 Aufsatz im Buch 3 Book section 3 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Arbeitspapier 1 Hochschulschrift 1 conceptual-paper 1
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Language
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English 186 German 3 Undetermined 1
Author
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Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jamil, Raja Ahmed 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Khan, Tariq Iqbal 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Qayyum, Urba 2 Raza, Syed Hassan 2 Ren, Ruiyao 2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
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Journal of business research : JBR 10 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of hospitality management 5 Journal of marketing communications 5 Journal of retailing and consumer services 5 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Information & management : the international journal of information systems applications 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of hospitality marketing & management 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Business strategy and the environment 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Corporate social responsibility and environmental management 1 Emerging issues in economics of development, business and finance 1 European Journal of Management and Business Economics (EJM&BE) 1
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Source
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ECONIS (ZBW) 169 Other ZBW resources 14 EconStor 5 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 131 - 140 of 190
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In virtuo : how user-driven interactivity in virtual tours leads to attitude change
Spielmann, Nathalie; Mantonakis, Antonia - In: Journal of business research : JBR 88 (2018), pp. 255-264
Persistent link: https://www.econbiz.de/10011869715
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Building investor trust in the P2P lending platform with a focus on Chinese P2P lending platforms
Yan, Yuwei; Lv, Zhihan; Hu, Bin - In: Electronic commerce research 18 (2018) 2, pp. 203-224
Persistent link: https://www.econbiz.de/10011864092
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Route factors influencing trust and attitude toward TV shopping
Yen, Yung-Shen - In: The service industries journal 38 (2018) 7/8, pp. 402-430
Persistent link: https://www.econbiz.de/10011880816
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Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso; … - In: Journal of business research : JBR 90 (2018), pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
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Customer-favourable idea versus company-adoptable idea : comparative analysis through elaboration likelihood model
Lee, Hanjun; Han, Jinyoung; Suh, Yongmoo - In: Innovation: organization & management : IOM 20 (2018) 3, pp. 277-298
Persistent link: https://www.econbiz.de/10011889687
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The elaboration likelihood model : a meta-theory for synthesizing auditor judgment and decision-making research
Griffith, Emily E.; Nolder, Christine J.; Petty, Richard E. - In: Auditing : a journal of practice & theory 37 (2018) 4, pp. 169-186
Persistent link: https://www.econbiz.de/10011975659
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Using the elaboration likelihood model to examine online persuasion through website design
Cyr, Dianne J.; Head, Milena; Lim, Eric; Stibe, Agnis - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 807-821
Persistent link: https://www.econbiz.de/10011931547
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Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
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Individual heterogeneity and pension choices : evidence from Italy
Gallo, Giovanni; Torricelli, Costanza; Soest, Arthur van - In: Journal of economic behavior & organization : JEBO 148 (2018), pp. 260-281
Persistent link: https://www.econbiz.de/10011985980
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A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems
Goh, Tiong-Thye; Yang, Bing; Dai, Xin; Jin, Dawei - In: Journal of Electronic Commerce in Organizations (JECO) 15 (2017) 3, pp. 14-32
This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality with purchase influence and behavior intention and...
Persistent link: https://www.econbiz.de/10012048994
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