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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
12
Theory
12
Brand management
11
Credibility
11
Glaubwürdigkeit
11
Markenführung
11
Brand
10
Brand image
10
Crowdfunding
10
Markenartikel
10
Markenimage
10
Cognition
9
Innovation adoption
9
Innovationsakzeptanz
9
Kognition
9
Customer satisfaction
8
Kundenzufriedenheit
8
Communication
7
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Undetermined
127
Free
22
CC license
4
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Article
172
Book / Working Paper
7
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Article in journal
152
Aufsatz in Zeitschrift
152
research-article
11
Article
3
Aufsatz im Buch
3
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3
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2
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2
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2
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1
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1
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English
175
German
3
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1
Author
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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131
The relationship among tourists' persuasion, attachment and behavioral changes in social media
Chung, Namho
;
Han, Heejeong
- In:
Technological forecasting & social change : an …
123
(
2017
),
pp. 370-380
Persistent link: https://www.econbiz.de/10011898203
Saved in:
132
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
Hur, Kyungsuk
;
Kim, Taegoo
;
Karatepe, Osman M.
;
Lee, Gyehee
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 170-178
Persistent link: https://www.econbiz.de/10011746458
Saved in:
133
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga
;
Lee, Chunsik
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
Saved in:
134
Persuasion in crowdfunding : an
elaboration
likelihood
model
of crowdfunding performance
Allison, Thomas H.
;
Davis, Blakley C.
;
Webb, Justin W.
; …
- In:
Journal of business venturing
32
(
2017
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10011779470
Saved in:
135
The influence of online information on investing decisions of reward-based crowdfunding
Bi, Sheng
;
Liu, Zhiying
;
Usman, Khalid
- In:
Journal of business research : JBR
71
(
2017
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011622442
Saved in:
136
A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
Saved in:
137
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
138
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
139
Information contents in Japanese OTC drug advertising from
Elaboration
Likelihood
Model
perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
140
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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