Search Results - subject:"Elaboration Likelihood Model"

Signals vs. reality : consumer responses to green claims in quick commerce

Choubey, Vardhan Mahesh; Joshi, Prasad Vasant; … - 2025

Persistent link: https://www.econbiz.de/10015358280

Exploring the decision-making for entrepreneurship in social commerce : the influence of startups and social media

Liu, Anne Yenching; Lin, Sungmin - In: European research on management and business economics 31 (2025) 1, pp. 1-9

response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model …

Persistent link: https://www.econbiz.de/10015410557

Impact of social media influencers on consumers' well-being and purchase intention : a TikTok perspective

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385

Purpose - Extending the elaboration likelihood model (ELM), this study investigates the impact of social media …

Persistent link: https://www.econbiz.de/10014581286

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Enhancing trust in online grocery shopping through generative AI chatbots

Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014556450

Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design

Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271

Persistent link: https://www.econbiz.de/10014432396

Does evidence matter? : the impact of evidence regarding aid effectiveness on attitudes towards aid

Eger, Jens; Schneider, Sebastian H.; Bruder, Martin; … - In: The European journal of development research 35 (2023) 5, pp. 1149-1172

Persistent link: https://www.econbiz.de/10014374859

Persuading managers to enact ideas in organizations : the role of voice message quality, peer endorsement, and peer opposition

Brykman, Kyle M.; Raver, Jana L. - In: Journal of organizational behavior : OB ; the … 44 (2023) 5, pp. 802-817

Persistent link: https://www.econbiz.de/10014337150

Female consumers' involvement in intentional non-sustainable and unintentional sustainable apparel decisions : an emerging market perspective

Kempen, Elizabeth; Tobias-Mamina, Rejoice; Strydom, Mariette - In: Journal of marketing and consumer behaviour in emerging … (2023) 1/16, pp. 1-21

Likelihood Model, it was possible to explain the lack of elaborated involvement in sustainable apparel practices resembling the …) permanent disposal through handing down items and (c) temporary disposal through exchanged items. Applying the Elaboration …

Persistent link: https://www.econbiz.de/10015359206

Correlates of responding to and becoming victimized by fraud : examining risk factors by scam type

DeLiema, Marguerite; Li, Yiting; Mottola, Gary - In: International journal of consumer studies 47 (2023) 3, pp. 1042-1059

Persistent link: https://www.econbiz.de/10014250680