Search Results - subject:"Elaboration Likelihood Model"

Signals vs. reality : consumer responses to green claims in quick commerce

Choubey, Vardhan Mahesh; Joshi, Prasad Vasant; … - In: Business strategy and the environment 34 (2025) 3, pp. 3656-3671

Persistent link: https://www.econbiz.de/10015358280

Exploring the decision-making for entrepreneurship in social commerce : the influence of startups and social media

Liu, Anne Yenching; Lin, Sungmin - In: European research on management and business economics 31 (2025) 1, pp. 1-9

response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model …

Persistent link: https://www.econbiz.de/10015410557

Do consumers go through imagery processing processes differently? : The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing

Zhang, Yakun; Kokkranikal, Jithendran; Parker, Brianna - In: Journal of marketing communications 31 (2025) 4, pp. 393-421

Persistent link: https://www.econbiz.de/10015417282

Online connections : designing virtual seminars for academic knowledge transfer

Hardy, Anne; Young, Tamara - In: Tourism and hospitality research : THR 25 (2025) 3, pp. 349-361

Persistent link: https://www.econbiz.de/10015419758

Consumers demand transparency ... but do they actually engage? : exploring motives and interactions with brand transparency information

Sansome, Kate; Conduit, Jodie; Wilkie, Dean - In: Journal of business research : JBR 194 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015432083

Impact of social media influencers on consumers' well-being and purchase intention: A TikTok perspective

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European Journal of Management and Business Economics … 33 (2024) 3, pp. 366-385

Purpose - Extending the elaboration likelihood model (ELM), this study investigates the impact of social media …

Persistent link: https://www.econbiz.de/10015454513

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Enhancing trust in online grocery shopping through generative AI chatbots

Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014556450

Impact of social media influencers on consumers' well-being and purchase intention : a TikTok perspective

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385

Purpose - Extending the elaboration likelihood model (ELM), this study investigates the impact of social media …

Persistent link: https://www.econbiz.de/10014581286

Female consumers' involvement in intentional non-sustainable and unintentional sustainable apparel decisions : an emerging market perspective

Kempen, Elizabeth; Tobias-Mamina, Rejoice; Strydom, Mariette - In: Journal of marketing and consumer behaviour in emerging … (2023) 1/16, pp. 1-21

Likelihood Model, it was possible to explain the lack of elaborated involvement in sustainable apparel practices resembling the …) permanent disposal through handing down items and (c) temporary disposal through exchanged items. Applying the Elaboration …

Persistent link: https://www.econbiz.de/10015359206