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Search: subject:"Electronic customer-to-customer interaction"
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Electronic customer-to-customer interaction
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Customer stickiness
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Dienstleistungsmarketing
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Motivation–Opportunity–Ability theory
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Furuoka, Fumitaka
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Sameer Kumar
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Zhou, Ying
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The service industries journal
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ECONIS (ZBW)
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Promoting
electronic
customer-to-customer
interaction
: evidence from social commerce sites
Zhou, Ying
;
Furuoka, Fumitaka
;
Sameer Kumar
- In:
The service industries journal
44
(
2024
)
11/12
,
pp. 873-899
Persistent link: https://www.econbiz.de/10015050136
Saved in:
2
The antecedents and outcomes of
electronic
customer-to-customer
interaction
: a PLS-SEM and fsQCA approach
Zhou, Ying
;
Zhang, Yuqiang
;
Furuoka, Fumitaka
;
Sameer Kumar
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 836-864
Persistent link: https://www.econbiz.de/10015062982
Saved in:
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