The cost of storing and processing vast quantities of digital data has dropped significantly in recent years. Cloud computing services, such as those provided by Amazon, have commodified data processing so that applications that once required supercomputers are now available to anyone with an...

"Tens of thousands of organizations have adopted data analytics tools and processes in the past five to ten years. Some have been extremely successful in growing their user base and giving many of their staff access to these tools so they can contribute to building data-driven organizations by...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the...

"Crypto Asset Investing is the indispensable handbook showing new and experienced investors how to prosper in the bitcoin and cryptocurrency markets through established financial strategies including hedging and asset allocation. The book gives any investor the rules of the road for exploring...

"This book was finalized while countries around the world were still confronting a global public health crisis caused by the COVID-19 pandemic. Many came to rely on digital services as an infrastructure for social interaction and professional endeavors, including academic and educational work....