Search Results - subject:"Email"

A hybrid correlation-based deep learning model for email spam classification using fuzzy inference system

Ayo, Femi Emmanuel; Ogundele, Lukman Adebayo; Olakunle, … - In: Decision analytics journal 10 (2024), pp. 1-21

Spam emails are unwanted and unsolicited messages. The major problems in email spam detection methods are low detection … rates and a high likelihood of false alarms. This study proposes a hybrid correlation-based deep learning model for email …

Persistent link: https://www.econbiz.de/10014541613

Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing

Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834

Persistent link: https://www.econbiz.de/10015047983

Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective

Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent business & management 10 (2023) 1, pp. 1-17

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the …, such as, informational value, entertainment-based message content, layout, visual appeal, attitude toward e-mail … advertising and intention towards the sender in the context of opt-in email marketing. Data were collected in South Africa through …

Persistent link: https://www.econbiz.de/10014468682

Internet standards : email communication security standards : an analysis of uptake in the EU : September 2024

Kouliaridis, Vasileios (contributor); … - European Commission / Joint Research Centre - 2024

Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open …

Persistent link: https://www.econbiz.de/10015321566

Tone at the top, corporate irresponsibility and the Enron emails

Taylor-Neu, Kieran; Rahaman, Abu Shiraz; Saxton, Gregory D. - In: Accounting, auditing & accountability journal 37 (2024) 9, pp. 336-364

Persistent link: https://www.econbiz.de/10015207270

Internet standards : email communication security standards - an analysis of uptake in the EU : March 2024

Kouliaridis, V. (contributor); Sanchez, I. (contributor) - Europäische Kommission / Gemeinsame Forschungsstelle - 2024

Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open …

Persistent link: https://www.econbiz.de/10015276568

Personalized subject lines in email marketing

Defau, Laurens; Zauner, Alexander - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 727-733

Persistent link: https://www.econbiz.de/10014458470

Personalisation (in)effectiveness in email marketing

Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10

This research explores the effects of personalization in email marketing. Although personalization is expected to … on how to implement effective personalization in email marketing. …

Persistent link: https://www.econbiz.de/10014465192

The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements

Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 39 (2022) 1, pp. 116-132

Persistent link: https://www.econbiz.de/10012887873

Introducing june issue of journal of innovations in digital marketing. welcome to the digital revolution

Lahuerta-Otero, Eva - In: Journal of innovations in digital marketing 3 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014383279