Morrison, Gwendolyn C. - University <Nottingham> / Department of Economics - 2000
The embedding effect has frequently been observed in willingness to pay (WTP) studies.Since policy implications of …
Abstract:
The embedding effect has frequently been observed in willingness to pay (WTP) studies.
Since policy implications of … model, the embedding effect can be removed.
Keywords: Willingness to Pay; Embedding Effect; Part-whole bias; Substitutes …