Search Results - subject:"Embodied cognition"

Moral effects of physical cleansing and pro-environmental hotel choices

Cui, Yuanyuan; Errmann, Amy; Kim, Jungkeun; Seo, Yuri; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 6, pp. 1105-1118

Persistent link: https://www.econbiz.de/10012231806

Meaningful experiences : an embodied cognition perspective on brand meaning co-creation

Stach, Jens - In: The journal of brand management : an international journal 26 (2019) 3, pp. 317-331

Persistent link: https://www.econbiz.de/10012060077

Beyond Identity: the Dynamic Self at the Intersection of Performance Philosophy and the Philosophy of Science

Petlevski, Sibila - In: Interdisciplinary Description of Complex Systems - … 12 (2014) 3, pp. 187-209

In this article we advocate the methodological feedback loop in the study of the dynamical self at the crossroads of performance philosophy, (artistic) performance, and the philosophy of science. We point to the importance of the dynamics of methodology transfer between arts and sciences and the...

Persistent link: https://www.econbiz.de/10010904408

The Philosophical Framework for Understanding Neuroscientific Research

Markic, Olga - In: Interdisciplinary Description of Complex Systems - … 11 (2013) 4, pp. 351-362

New tools and methods for investigating the brain have given neuroscientists a chance to examine the working brain and placed neuroscience as the central discipline in cognitive science. My main goal in this article is to examine theoretical and philosophical assumptions on which different...

Persistent link: https://www.econbiz.de/10010904423

An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing

Rappaport, Jack M.; Richter, Stephen B.; Kennedy, Dennis T. - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 2, pp. 85-106

framework creates metaphors for various IT topics using music. The theory of embodied cognition or grounded cognition argues … sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of … process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience. …

Persistent link: https://www.econbiz.de/10012047538

Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice

Kwon, Mina; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1358-1378

Persistent link: https://www.econbiz.de/10011844213

Realising the potential of art-based interventions in managerial learning : embodied cognition as an explanatory theory

Springborg, Claus; Ladkin, Donna - In: Journal of business research : JBR 85 (2018), pp. 532-539

Persistent link: https://www.econbiz.de/10011815650

The effects of temperature cues on charitable donation

Rai, Dipankar; Lin, Chien-Wei (Wilson); Yang, Chun-Ming - In: Journal of Consumer Marketing 34 (2017) 1, pp. 20-28

Purpose This paper aims to investigate how the perception of physical coldness (vs warmth) influences consumers to make charitable donations. Design/methodology/approach Three experiments were conducted involving charitable donation scenarios. Findings Studies demonstrate that cold (vs warm)...

Persistent link: https://www.econbiz.de/10014850225

The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing

Hung, Yu-Chen; Zheng, Xue; Carlson, Jamie; Giurge, Laura M. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 917-941

Persistent link: https://www.econbiz.de/10011753486

The effect of spicy gustatory sensations on variety-seeking

Mukherjee, Sayantani; Kramer, Thomas; Kulow, Katina - In: Psychology & marketing 34 (2017) 8, pp. 786-794

Persistent link: https://www.econbiz.de/10011738086