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  • Search: subject:"Emerging B2B platforms"
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Subject
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B-to-B-Marketing 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Business network 1 Business-to-business marketing 1 Customer relationships 1 Customer value 1 Digital multi-sided platform 1 Digital platform 1 Digitale Plattform 1 Digitalisierung 1 Digitization 1 E-commerce 1 Electronic Commerce 1 Emerging B2B platforms 1 Kundenwert 1 Lieferantenmanagement 1 Network economics 1 Netzwerkökonomik 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Sales strategy 1 Sales structure 1 Selling 1 Social Web 1 Social web 1 Supplier relationship management 1 Unternehmensnetzwerk 1 Value creation 1 Value orchestration 1 Verkauf 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Hautamäki, Pia 1 Heikinheimo, Minna 1 Julkunen, Saara 1 Koponen, Jonna 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
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