Fong, Hortense; Kumar, Vineet; Sudhir, K. - 2022
Music is used extensively to evoke emotion throughout the customer journey. This paper develops a theory … music, like consonance and dissonance, which are known to impact emotion. The key advantage of our theory-based filters is …'s mid-roll advertising, we use the model's predictions to identify optimal emotion-based ad insertion positions in videos …