Search Results - subject:"Emotional values"

The role of perceived value in football club branding : a developing league perspective

Amu, Prince Yao; Narteh, Bedman; Kodua, Prince - In: African journal of economic and management studies 15 (2024) 3, pp. 557-571

Persistent link: https://www.econbiz.de/10015064596

Understanding consumer values and socialization – a case of luxury products

LIM, Weng Marc; TING, Ding Hooi; KHOO, Pei Theng; WONG, … - In: Management & Marketing 7 (2012) 2

times, there has been a shift to an emphasis on emotional values and social values when considering luxury product purchases … scarcity of knowledge that explains the emotional values and social values associated with luxury products. Accordingly, the … cause a shift towards reliance on emotional values and social values when making luxury product purchases. The study is …

Persistent link: https://www.econbiz.de/10010553370

The multiple dimensions of consumption values in ecotourism

Jamrozy, Ute; Lawonk, Kesinee - In: International Journal of Culture, Tourism and … 11 (2017) 1, pp. 18-34

Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (functional value, financial value, emotional value, social value, epistemic value and conditional value) in relation to purchase intention in ecotourism. The study evaluates the influence of trust...

Persistent link: https://www.econbiz.de/10014768645

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

Huertas, Assumpció; Míguez-González, María Isabel; … - In: The journal of brand management : an international journal 24 (2017) 3, pp. 211-229

Persistent link: https://www.econbiz.de/10011708538