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~language:"fra"
~person:"Peyrelongue, Bénédicte de"
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Culpabilité
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messages culpabilisants
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persuasion
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réactance
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émotions négative
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Peyrelongue, Bénédicte de
PETIT, Emmanuel
3
Petit, Emmanuel
3
Valette-Florence, Rita
2
Ballet, Jérôme
1
Berthe, Bénédicte
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Bourgeois-Gironde, Sacha
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Chader, Adnane
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Chédotal, Camille
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Dahl, Darren W.
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Le Gall-Ely, Marine
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Recherche et applications en marketing
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L' utilisation de la culpabilité en communication
Chédotal, Camille
;
Berthe, Bénédicte
;
Peyrelongue, …
- In:
Recherche et applications en marketing
32
(
2017
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011857048
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