Osterwalder, Alexander; Nielsen, Christian; Pigneur, Yves - In: Journal of Business Models (JOBM) 12 (2024) 2, pp. 79-91
In this interview-based article, Professor Christian Nielsen summons two of the latest decades' biggest management thinkers, the two inventors of the Business Model Canvas, Alex Osterwalder and Yves Pigneur, for a conversation about the current challenges for companies in doing business model...
