Klucharev, V.; Smidts, A.; Fernández, G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
persuasion.
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persuasion, expertise, memory encoding, attitude, social influence, celebrities, neuroeconomics … the first steps toward a neuroscientific model of persuasion.
Key words: persuasion, expertise, memory encoding … consistently demonstrates (Paller and Wagner,
2002) that during memory encoding, activity in the medial temporal lobe (MTL) and …