Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive...

The information and communication led to the formation of human society, which explains the strong relationship between society and information. From the applied informatics point of view, the ratio between data and information, as first level, offers the possibility of obtaining knowledge from...