Dertwinkel-Kalt, Markus; Köhler, Katrin - 2014
bads (i.e., items yielding a negative utility). On the one hand, prospect theory predicts an endowment effect for goods and … bads, on the other hand, attention-based theories such as salience theory predict an endowment effect for goods, but a … reverse endowment effect (i.e., a particular high willingness to switch) for bads. Since both strands of research often make …