Akaichi, Faical; Nayga Jr., Rodolfo M.; Gil, Jose Maria - Agricultural and Applied Economics Association - AAEA - 2011
, we find that the direction of the endowment effect generally depends on the number of endowed units of the conventional … product that subjects are willing to give up in exchange for units of the upgraded product. The endowment effect is “reverse … units. However, we generally find an endowment effect when the number of units a participant is willing to give up is higher …