EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Energized differentiation"
Narrow search

Narrow search

Year of publication
Subject
All
Brand 1 Brand equity 1 Brand image 1 Brand management 1 Consumer behaviour 1 Energized differentiation 1 Hazard model 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Markenrecht 1 Relevant stature 1 Trademark 1 Trademark law 1
more ... less ...
Online availability
All
Free 1
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Pfeifer, Louisa Magdalena 1 Sattler, Henrik 1 Schreiner, Thomas F. 1
Published in...
All
The journal of brand management : an international journal 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
The role of consumer-based brand equity on the prolongation of trademarks
Pfeifer, Louisa Magdalena; Schreiner, Thomas F.; … - In: The journal of brand management : an international journal 32 (2025) 2, pp. 94-108
Persistent link: https://www.econbiz.de/10015330582
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...