Search Results - subject:"Engagement behaviour"

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014553109

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour … of satellite fans. Additionally, this research examines the influence of customer engagement behaviour (i.e., consuming … engagement behaviour. Also, customer engagement behaviour, that is, consuming and contributing activities, influences sports …

Persistent link: https://www.econbiz.de/10014476457

The effect of product category on customer motivation for customer engagement behaviour

Żyminkowska, Katarzyna; Perek-Białas, Jolanta; … - In: International journal of consumer studies 47 (2023) 1, pp. 299-316

Persistent link: https://www.econbiz.de/10014248864

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1, pp. 83-109

study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four …

Persistent link: https://www.econbiz.de/10014534670

Customer empowerment and engagement behaviours influencing value for FinTech customers: An empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and Markets in Emerging Economies 14 (2023) 1, pp. 83-109

study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four …

Persistent link: https://www.econbiz.de/10015401780

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...

Persistent link: https://www.econbiz.de/10012174909

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of Business Economics and Management (JBEM) 19 (2018) 4, pp. 630-647

Persistent link: https://www.econbiz.de/10015401483