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  • Search: subject:"Engagement theory"
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Year of publication
Subject
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SMEs 2 firm sustainability 2 integration 2 social media 2 social media engagement theory 2 Internet marketing 1 KMU 1 Nachhaltige Entwicklung 1 Online-Marketing 1 SME 1 Social Web 1 Social web 1 Sustainable development 1
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Online availability
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Free 2 CC license 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Amoah, John 2 Bruce, Emmanuel 2 Bankuoru Egala, Sulemana 1 Egala, Sulemana Bankuoru 1 Keelson, Solomon 1 Keelson, Solomon Abekah 1
Published in...
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Cogent Business & Management 1 Cogent business & management 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
Social media integration: An opportunity for SMEs sustainability
Bruce, Emmanuel; Keelson, Solomon; Amoah, John; Egala, … - In: Cogent Business & Management 10 (2023) 1, pp. 1-20
their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement … theory, we employed a questionnaire survey to collect data from 417 managers/staff of SME manufacturing firms in Ghana, using …
Persistent link: https://www.econbiz.de/10014527370
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Cover Image
Social media integration : an opportunity for SMEs sustainability
Bruce, Emmanuel; Keelson, Solomon Abekah; Amoah, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-20
their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement … theory, we employed a questionnaire survey to collect data from 417 managers/staff of SME manufacturing firms in Ghana, using …
Persistent link: https://www.econbiz.de/10014466545
Saved in:
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