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Year of publication
Subject
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Online-Marketing 2,922 Internet marketing 2,920 Social Web 1,516 Social web 1,516 Consumer behaviour 1,190 Konsumentenverhalten 1,190 Search engine 722 Suchmaschine 716 Online retailing 622 Online-Handel 622 Electronic Commerce 550 E-commerce 549 Werbewirkung 494 Advertising 493 Advertising effects 493 Werbung 483 Internet 446 Marketing management 279 Marketingmanagement 279 Viral marketing 279 Virales Marketing 279 Beziehungsmarketing 265 Relationship marketing 265 Brand management 236 Markenführung 236 Theorie 230 Theory 230 Digitale Plattform 222 Digital platform 221 Digitalisierung 190 Digitization 190 social media 181 Brand image 155 Markenimage 155 Marketing 144 Brand 133 Markenartikel 133 Website 126 Prognoseverfahren 122 EU countries 118
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Online availability
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Free 3,803 CC license 371
Type of publication
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Book / Working Paper 2,528 Article 1,249 Other 25 Journal 1
Type of publication (narrower categories)
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Article in journal 1,134 Aufsatz in Zeitschrift 1,134 Graue Literatur 627 Non-commercial literature 627 Working Paper 550 Arbeitspapier 519 Hochschulschrift 48 Conference paper 41 Konferenzbeitrag 41 Article 36 Aufsatzsammlung 17 Collection of articles of several authors 17 Sammelwerk 17 Thesis 16 Aufsatz im Buch 15 Book section 15 Collection of articles written by one author 8 Sammlung 8 Konferenzschrift 7 Amtsdruckschrift 5 Government document 5 Forschungsbericht 4 Conference proceedings 3 Congress Report 3 Report 3 Statistics 3 Statistik 3 Advisory report 2 Glossar enthalten 2 Glossary included 2 Gutachten 2 research-article 2 Amtliche Publikation 1 Case study 1 Fallstudie 1 Fallstudiensammlung 1 Lehrbuch 1 Research Report 1 Series 1 Textbook 1
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Language
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English 3,571 Undetermined 124 German 97 Spanish 3 French 2 Polish 2 Finnish 1 Italian 1 Serbian 1 Swedish 1
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Author
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Zimmermann, Klaus F. 26 Galor, Oded 24 Askitas, Nikos 23 Franck, Raphaël 21 Tucker, Catherine 17 Edelman, Benjamin 14 Sapi, Geza 13 Bergemann, Dirk 12 Budzinski, Oliver 12 Bonatti, Alessandro 11 Dimpfl, Thomas 11 Schäfer, Maximilian 11 Adena, Maja 10 Ghose, Anindya 10 Lewis, Randall A. 10 Penta, Antonio 10 Russo, Antonio 10 Sabatini, Fabio 10 Tan, Yong 10 Carugati, Christophe 9 Decarolis, Francesco 9 Goldfarb, Avi 9 Hoppner, Thomas 9 Jerath, Kinshuk 9 Kholodilin, Konstantin 9 Martens, Bertin 9 Whinston, Andrew B. 9 Geradin, Damien 8 Lambrecht, Anja 8 Ostrovsky, Michael 8 Peukert, Christian 8 Schaffner, Sandra 8 Schwarz, Michael 8 Skiera, Bernd 8 Smith, Michael D. 8 Tucker, Catherine E. 8 Burmann, Christoph 7 D'Annunzio, Anna 7 Germano, Fabrizio 7 Goldmanis, Maris 7
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Institution
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National Bureau of Economic Research 22 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 14 Wageningen Economic Research 14 RWI - Leibniz-Institut für Wirtschaftsforschung 9 European Commission / Joint Research Centre 8 East Asian Bureau of Economic Research (EABER) 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 European Commission / Directorate-General for the Information Society and Media 3 International Labour Organization (ILO), United Nations 3 World Bank 3 Brown University, Department of Economics 2 DIW Berlin (Deutsches Institut für Wirtschaftsforschung) 2 Department of Economics, Oxford University 2 Deutsches Institut für Entwicklungspolitik 2 Economics and Research Department, Asian Development Bank 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2 Europäische Kommission / Gemeinsame Forschungsstelle 2 Europäische Kommission / Statistisches Amt 2 HAL 2 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 2 Monopolkommission 2 Technische Universität Ilmenau 2 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 2 Universität Bremen 2 Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z. 1 Block de ideas SL 1 Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO) 1 Centre for Industry and Innovation Studies 1 College of Business 1 Consumers, Health and Food Executive Agency 1 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 1 Departamento de Análisis Económico: Teoría Económica e Historia Económica, Facultad de Ciencias Económicas y Empresariales 1 Department of Business Economics and Public Policy, Kelley School of Business 1 Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe 1
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Published in...
All
Cogent business & management 50 CESifo working papers 49 Journal of retailing and consumer services 30 Psychology & marketing 25 Energies 24 European research studies 23 NBER working paper series 22 NBER Working Paper 21 Working paper 21 Marketing i menedžment innovacij : m&mi 20 Administrative Sciences : open access journal 19 Journal of open innovation : technology, market, and complexity 19 Discussion paper series / IZA 18 Discussion paper 17 Energy reports 17 Journal of business research : JBR 17 CESifo Working Paper 16 Journal of Asian finance, economics and business : JAFEB 15 Electronic markets : EM ; the international journal of electronic commerce and business media 14 MPRA Paper 14 Working paper / National Bureau of Economic Research, Inc. 14 Energy Reports 13 Journal of the Academy of Marketing Science 13 NET Institute Working Paper 13 Discussion papers / Deutsches Institut für Wirtschaftsforschung 12 IZA Discussion Paper 12 International journal of consumer studies 12 Internet policy review : journal on internet regulation 12 Cowles Foundation discussion paper 11 European journal of management and business economics : EJM&BE 11 Journal of innovation & knowledge : JIK 11 Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) 11 TILEC Discussion Paper 11 DIW Wochenbericht 10 Expert journal of marketing 10 Future Business Journal 10 International journal of advertising : the review of marketing communications 10 Digital business 9 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 9 Journal of business economics and management 9
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Source
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ECONIS (ZBW) 3,578 RePEc 120 EconStor 68 BASE 35 Other ZBW resources 2
Showing 1 - 10 of 3,803
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the …
Persistent link: https://www.econbiz.de/10014444933
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Antitrust issues raised by answer engines
Carugati, Christophe - 2023
Rapid development of generative artificial intelligence chatbots like ChatGPT is leading search engine providers to …. While the answer-engine market is still at an early stage of development, it already raises some competition issues in …
Persistent link: https://www.econbiz.de/10014316205
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Keyword-level Bayesian online bid optimization for sponsored search advertising
Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10015179784
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Challenges and good practices from online search engines to limit search traffic towards intellectual property infringing content and services : search engines
European Union Intellectual Property Office - 2024
Search engines play a central role in online content discoverability, acting as a major gateway for users to access online information. As part of their activities, they may drive traffic towards websites that offer illegal goods and services, such as counterfeit products or pirated content....
Persistent link: https://www.econbiz.de/10015322307
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How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth
Chen, Tser Yieth; Wu, Hsueh Ling; Yun, Jiun-Hua - In: Asia marketing journal 26 (2024) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10015398965
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LLM technologies and information search
Liu, Lin; Meng, Jiajun; Yang, Yongliang - In: Journal of economy and technology 2 (2024), pp. 269-277
With the booming of LLM technologies (e.g., ChatGPT), people's goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects in information search and provides a...
Persistent link: https://www.econbiz.de/10015402153
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Nonparametric estimation of sponsored search auctions and impact of Ad quality on search revenue
Kim, Dongwoo; Pal, Pallavi - 2024
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality. Our model is developed under the 'incomplete information' setting with a general quality scoring rule. We establish nonparametric identification of the advertiser's valuation...
Persistent link: https://www.econbiz.de/10015053799
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Is competition only one click away? : the Digital Markets Act impact on Google Maps
Pape, Louis-Daniel; Rossi, Michelangelo - 2024
This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...
Persistent link: https://www.econbiz.de/10014632304
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Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
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Cover Image
Antitrust issues raised by answer engines
Carugati, Christophe - 2023
Rapid development of generative artificial intelligence chatbots like ChatGPT is leading search engine providers to …. While the answer-engine market is still at an early stage of development, it already raises some competition issues in …
Persistent link: https://www.econbiz.de/10014329412
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