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  • Search: subject:"Engine optimization"
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Year of publication
Subject
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Online-Marketing 28 Search engine 28 Suchmaschine 28 Internet marketing 26 Suchmaschinenoptimierung 20 Website 18 search engine optimization 13 Electronic Commerce 10 Social Web 9 Social web 9 E-commerce 8 Search engine optimization 8 Internet 7 Online search 7 Online-Recherche 7 SEO 7 Search Engine Optimization 7 Online retailing 5 Online-Handel 5 Consumer behaviour 4 Konsumentenverhalten 4 Social Media 4 World Wide Web 4 Beziehungsmarketing 3 Google 3 Ranking 3 Relationship marketing 3 Search Engine Optimization (SEO) 3 Strategic management 3 Strategisches Management 3 business website 3 pagerank 3 Benutzerfreundlichkeit 2 Biodiesel 2 Datenstruktur 2 Digital media 2 Digitalisierung 2 Digitization 2 Einzelhandel 2 Engine optimization 2
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Online availability
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Undetermined 32 Free 13 CC license 1
Type of publication
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Article 34 Book / Working Paper 27 Journal 1
Type of publication (narrower categories)
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Article in journal 14 Aufsatz in Zeitschrift 14 Handbook 5 Handbuch 5 research-article 5 Glossar enthalten 3 Glossary included 3 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Collection of articles of several authors 1 Hochschulschrift 1 Lehrbuch 1 Sammelwerk 1 Thesis 1
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Language
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English 32 German 18 Undetermined 11 Serbian 1
Author
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Erlhofer, Sebastian 4 Sens, Bastian 3 Cheung, Chun Shun 2 ENACEANU, Alexandru 2 Keßler, Esther 2 Lieberam-Schmidt, Sönke 2 Mandić, Mirko 2 Raaf, Udo 2 Rabsch, Stefan 2 Vong, Chi Man 2 Wong, Ka In 2 Wong, Pak Kin 2 Aedo, Ignacio 1 Alpar, Andre 1 Arilla, Ramón 1 Aydin, Hadice 1 Banerjee, Arindam 1 Banerjee, Tanushri 1 Banou, Christina 1 Baye, Michael R. 1 Bennett, Roger 1 Berman, Ron 1 Borgh, Michel van der 1 Brodie, Roderick J. 1 BÂRSAN, Ghiþã 1 CAPATINA, Alexandru 1 Camilleri, Mark Anthony 1 Chodak, Grzegorz 1 Codina, Lluís 1 Czaplewski, Andrew J. 1 D, Assoc. Prof. Liviu Ion Ciora Ph. 1 D, Lect. Ion Buligiu Ph. 1 Dafforn, Erik 1 Daniel-Liviu, CIUREL 1 Di Benedetto, C. Anthony 1 Dover, Danny 1 Duclos, Rod 1 Díaz, Paloma 1 ENĂCEANU, Alexandru 1 Erdmann, Anett 1
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Institution
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Rheinwerk Verlag 2 Springer Fachmedien Wiesbaden 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Department of Business Economics and Public Policy, Kelley School of Business 1 Galileo Press 1
Published in...
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Rheinwerk Computing 6 Springer eBook Collection 4 essentials 4 Online Information Review 3 Essentials 2 MPRA Paper 2 Marketing science 2 SpringerLink / Bücher 2 Alma Mater University journal 1 Anale. Seria Stiinte Economice. Timisoara 1 Annals of University of Craiova - Economic Sciences Series 1 Bankarstvo 1 Bible 1 Business Guides on the Go 1 Business horizons 1 Collection and Curation 1 Database Systems Journal 1 Energy 1 Gabler Research 1 Galileo Computing 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Informatica Economica 1 Information systems and e-business management : ISeB 1 International Journal of Business Analytics (IJBAN) 1 International Journal of Online Marketing (IJOM) 1 International Journal of Sociotechnology and Knowledge Development (IJSKD) 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Documentation 1 Journal of Information Systems & Operations Management 1 Journal of business research : JBR 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of nonprofit & public sector marketing 1 Journal of organizational computing and electronic commerce 1 Journal of retailing 1 Journal of small business strategy 1 Renewable Energy 1 Revista de Marketing Online (Journal of Online Marketing) 1 Risk in Contemporary Economy 1 Secrets Ser 1 Springer Texts in Business and Economics 1
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Source
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ECONIS (ZBW) 39 RePEc 14 Other ZBW resources 8 USB Cologne (EcoSocSci) 1
Showing 11 - 20 of 62
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Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir; Duclos, Rod; Haghighi, Nasir - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
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Grundlagen der Offpage-Optimierung : Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co
Sünderhauf, Vincent - 2022
Definition: Was versteht man überhaupt unter Offpage-Optimierung? -- Vorarbeit -- Links: Das Herz der Offpage-Optimierung -- Reputationsmanagement -- Vermarktung und Content-Seeding -- Offpage-Optimierung über Social Signals -- Analyse und Erfolgskontrolle.
Persistent link: https://www.econbiz.de/10013365077
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Internet presence as a small business capability : the case of mobile optimization
Voelker, Troy A.; Steel, Doug; Shervin, Elsa - In: Journal of small business strategy 27 (2017) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011731313
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Voice-Marketing
Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 50 (2021) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10012429001
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Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)
Raaf, Udo - 2021
Persistent link: https://www.econbiz.de/10012430177
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)
Raaf, Udo - 2021
Dieses Buch ermöglicht einen leichten Einstieg in die Suchmaschinenoptimierung (SEO) und soll Unternehmen helfen, ihre SEO-Strategie fehlerfrei zu planen. Der Autor setzt kein technisches Wissen voraus und fokussiert auf die Kernthemen, die SEO gelingen lassen. Wenn wir uns mit SEO...
Persistent link: https://www.econbiz.de/10012496285
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank; Petersen, J. Andrew - In: Journal of retailing 97 (2021) 4, pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
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“Outside the industry, nobody knows what we do” SEO as seen by search engine optimizers and content providers
Schultheiß, Sebastian; Lewandowski, Dirk - In: Journal of Documentation 77 (2021) 2, pp. 542-557
, users, content providers and search engine optimizers. Search engine optimization (SEO) is a multi-billion-dollar industry …/value This study investigated search engine optimization from the perspective of those involved in the optimization business …: content providers, online journalists and search engine optimization professionals. The study therefore contributes to a more …
Persistent link: https://www.econbiz.de/10014855285
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