Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In this article, the authors propose and...

Purpose: Unrealistic optimism is all around us, and it is a well-documented psychological phenomenon. The purpose of this study is to take a critical approach of the main research done in the area and to analyze the important impact that it has in many economic and managerial contexts. We also...