Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 483-497
organization theory (EOT), from which the four components of strategic communication are derived. Findings – The paper explores the …/methodology/approach – The change management process at Ferrari is described and interpreted through the framework of the entrepreneurial …
