Search Results - subject:"Environment‐market"

An exploratory study of strategic operations audit methods in services

Lillis, Bob; Szwejczewski, Marek - In: International Journal of Operations & Production Management 32 (2012) 11, pp. 1306-1336

formulation – environment‐market and resource‐based – the paper aims to provide insights on how strategic operations audit methods … employed an environment‐market method to assess operations – market fit. Only when a company is confident of its competitive …

Persistent link: https://www.econbiz.de/10014790211

How managerial attitudes toward the natural environment affect market orientation and innovation

Dibrell, Clay; Craig, Justin B.; Hansen, Eric N. - In: Journal of Business Research 64 (2011) 4, pp. 401-407

This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using...

Persistent link: https://www.econbiz.de/10008871454