The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...

From 1890 to 1990, the world population increased four times over while consumption of industrial products grew 40 times, energy consumption 16, water consumption 9 and the total size of the economy 14 times. Thanks to his creativity, man has the power to innovate and adapt his technologies,...