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Descriptive or injunctive? : the effect of sustainable normative appeals and advertising orientations on
environmentally
responsible
consumption
behavior
in a collective action per...
Jiang, Kan
;
Mo, Silan
;
Qin, Meilian
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101943
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