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Customer perceived value
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A multistage behavioural and temporal analysis of CPV in RM
Dorai, Sriram
;
Varshney, Sanjeev
- In:
Journal of Business & Industrial Marketing
27
(
2012
)
5
,
pp. 403-411
outcomes. Findings – A conceptual model explains how components of CPV,
episodal
value
can be transformed into total …
Persistent link: https://www.econbiz.de/10014843128
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