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~isPartOf:"Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section"
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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Measuring and testing advertising effectiveness with split-cable TV panel data
MacGuire, Timothy W.
- In:
Proceedings of the Business and Economic Statistics …
(
1972
),
pp. 376-381
Persistent link: https://www.econbiz.de/10003622598
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2
Measuring effects of varying levels of advertising investments of sales of fluid milk
Henderson, Peter L.
- In:
Proceedings of the Business and Economic Statistics …
(
1965
),
pp. 218-226
Persistent link: https://www.econbiz.de/10003575739
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3
An evaluation of the effects of an advertising campaign, using econometric & Box-Jenkins (ARIMA) models
Reader, Geraldine M.
- In:
Proceedings of the Business and Economic Statistics …
(
1975
),
pp. 509-514
Persistent link: https://www.econbiz.de/10003658688
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