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~subject:"Innovation"
~person:"Geis, Gerold"
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Innovation
Erfolgsfaktor
6
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4
Konsumgütermarkt
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Produkteinführung
4
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2
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Geis, Gerold
Rammer, Christian
12
Cantner, Uwe
11
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8
Joel, Kristin
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7
Rennings, Klaus
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Eichener, Volker
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
4
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1
Market success through innovations
Geis, Gerold
;
Wildner, Raimund
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 5-21
Persistent link: https://www.econbiz.de/10003256504
Saved in:
2
Markterfolge durch Innovationen
Geis, Gerold
;
Wildner, Raimund
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
3
,
pp. 221-236
Persistent link: https://www.econbiz.de/10002129691
Saved in:
3
Markteinführung von Konsumgütern : Analysen und Implikationen für die erfolgreiche Gestaltung anhand von Haushaltspaneldaten
Geis, Gerold
-
2003
Persistent link: https://www.econbiz.de/10001812421
Saved in:
4
Management der Markteinführung von Konsumgütern : Strategien, Erfolgsfaktoren, Panelanalysen
Geis, Gerold
-
2003
Persistent link: https://www.econbiz.de/10001928264
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