Caprioli, Laura; Larson, Mia; Ek, Richard; Ooi, Can-Seng - In: Journal of Place Management and Development 14 (2021) 3, pp. 346-361
in destination branding and address the inevitability of their essentialization through the branding process. Design … scholars have traditionally criticised the flattening and essentialization of culture in destination branding and have called …. Critical destination branding researchers need to rethink their criticisms and acknowledge the inherent essentialization goal …
